Andy Powell
Profile
A results-driven marketing leader with extensive experience driving commercial growth through targeted multi-channel digital strategies. Proven expertise in optimising performance marketing, modernising customer journeys, and leading high-performing teams to maximise marketing ROI.
Extensive experience defining and executing high-impact, full-funnel marketing strategies — spanning brand development, creative direction, performance channels, and AI-driven innovation — for global brands and e-commerce scale-ups. Demonstrated by driving 18% lead volume growth year on year. A proven leader and strategic planner adept at managing £5 million budgets, shaping brand positioning and creative strategy, turning around underperforming channels, and defining the MarTech framework for data-driven success.
15+
Years in digital
£5M
Budgets managed
90+
Regions expanded
Results in numbers
£0M+
Saved annually by optimising Samsung PPC campaigns
+0%
Lead volume growth for Stannah's home lifts launch
£0M
Media budget managed with full P&L accountability
+0%
Order volume growth on a flagship product launch
+0%
Lead-to-appointment uplift via online booking & video
£0K
Monthly revenue within months of launching phonesdirect.com
Experience
2022 — Present
Stannah Group
Head of Digital Marketing
- Led the UK consumer division's marketing strategy, managing a £5 million media budget to achieve financial goals and maximise efficiency.
- Directed the successful launch of Stannah's new home lifts range, achieving an 83% increase in lead volumes, a 23% reduction in cost per lead, and 47% growth in order volumes.
- Drove significant business growth by executing key strategic projects across all channels (PPC, Programmatic, SEO/AEO/GEO, CRO, Paid Social and Email marketing).
- Grew organic web traffic to an all-time high by pivoting the search strategy to include GEO and AEO optimisations, capturing emerging AI search traffic and contributing directly to record group revenues.
2017 — 2022
Ridown Group
Head of Digital Marketing
- Optimised Samsung PPC campaigns, resulting in annual savings of over £1 million.
- Launched phonesdirect.com, quickly scaling sales to over 1,500 orders per month and generating approximately £400K in monthly revenue.
- Reduced the cost of digital acquisition for webuyanyphone.com by 30% and increased overall trade-in volumes by 40% through customer journey optimisation and enhanced user experience.
- Made a significant contribution to the organisational growth of the WeFix and Samsung repair service, expanding its reach from just 5 regions to 90 by focusing on digital acquisition.
2014 — 2017
ORS Group
Associate Marketing Director
Subsequently acquired by Restore PLC
- Drove lead pipeline generation in a niche sector from near-zero to 100 qualified leads per month, achieving a lead-to-appointment conversion rate exceeding 90%.
- Led the planning and execution of a comprehensive company rebranding initiative, overseeing the entire process from conceptualisation to full implementation.
- Established a complete digital marketing framework, introducing new strategies and channels including PPC, SEO, content marketing, and email marketing.
2009 — 2014
Hargroves Cycles
Digital Marketing Manager
Subsequently acquired by 99 Bikes
- Managed all digital channel strategy and execution during a period of rapid expansion, increasing the company's annual turnover from £2 million to almost £10 million.
- Introduced Google Ads and built the campaigns from the ground up, quickly making it the most significant revenue stream for the business and consistently generating over £500K a month in online sales.
- Directed the transition from a traditional mail order business into a fully-fledged digital e-commerce business selling online across the UK and into Europe.
Featured Work
2024 TV Campaign — Bluesoup & Creative Coalition
Enjoy the Life Upstairs
Best TV Campaign — 2025 Silver Marketing Awards · 90%+ of viewers more likely to consider Stannah after watching
Expertise
Strategy & Leadership
MarTech & Channels
Recommendations
Andy is the kind of astute digital marketing leader who elevates everyone around him. During our time working together, I was consistently impressed by his calm, methodical approach to projects and his ability to brief requirements with absolute clarity.
His marketing knowledge is incredibly deep and analytical, but what truly sets him apart is his ability to break down complex data into simple, actionable insights for less experienced colleagues. Even with his vast expertise, Andy remains entirely open-minded. He is an early adopter who is always willing to champion new ideas, test innovative strategies, and collaborate on ways to drive incremental growth.
Approachable, forward-thinking, and a true team player, Andy brings both a brilliant strategic mind and a fantastic working dynamic to the table. I couldn't recommend him highly enough.
Shaun Woodward
Founder @ Ryft Digital — Performance Marketing Consultant
I've been lucky enough to call Andy a client for the last three years. Firstly, he speaks really passionately and insightfully about digital marketing. He's always willing to try new channels and tactics — embracing braver themes while staying true to the brand he knows so well — to evolve our PR and social media strategies.
He's created such a supportive, collaborative and trusting space for the team to thrive in. We look forward to catching up with him and always have a laugh. I couldn't speak more highly of him.
Amy Kimber
Account Director at Bottle — Digital PR Agency
I've worked with Andy for around 3 years now, and it's been an absolute pleasure. Andy is collaborative, fun to work with, and consistently brings transparency and honesty to our client/agency relationship — qualities I deeply value.
He's an exceptionally knowledgeable digital marketer with expertise spanning Paid Media, SEO, content, social media, and data and analytics. Andy takes a pragmatic, data-driven approach to digital marketing, which allows him to craft focused and detailed strategies. At the same time, he's always open to exploring new channels, activities, and messaging, and adapts effectively based on results to ensure continued success.
Andy's ability to combine strategic thinking with adaptability has delivered measurable results for Stannah. I thoroughly enjoy working with him and look forward to many more future successes together!
Darren Bond
Digital Marketing Strategy Expert & Fractional Agency Leader
Before Andy arrived at Stannah we had very little digital expertise. He quickly pulled apart the areas where we were failing and implemented wholesale changes to our digital systems, approach and execution.
He did all this whilst retaining an open, collaborative manner to ensure all parts of the business were willing partners in our digital transformation.
Phil Haslam
CEO — Profitable Scale-ups & Business Turnarounds
I had the pleasure of working with Andy during my time at Stannah. Andy combines in depth marketing expertise and strategic vision with an empathetic management style, always available for guidance but never micromanaging.
Under Andy's leadership, I felt supported and motivated to achieve my career goals. I truly value the opportunity to have worked with Andy and I'd definitely recommend him.
Foteini Pollali
Full-Funnel Marketing Manager — SaaS & B2B, Chartered Marketer
Education
BA(Bus/Info) Dual Honours
Business Studies with Information Management
Sheffield University Management School
4 A-Levels
Business Studies, Computer Science, Geography, General Studies
Peter Symonds' College, Winchester
Contact
Let's talk.
I'm currently open to senior digital marketing opportunities. The fastest way to reach me is LinkedIn — send a connection request or message and I'll get back to you promptly.